Ecommerce For XO Group Inc.

Ecommerce project for XO Group Inc.

• Met with the product managers and marketing managers to plan weekly promotional campaigns for the homepage of The Knot Shop, The Knot Shop widget on The Knot website and homepage takeovers on The Knot website and Wedding Channel website • Created creative request for graphic designers using SnagIt and MS Publisher
• Scheduled display content for the eCommerce websites and mobile sites using Mediachase CMS
• Managed The Knot Shop widget on the right side of TheKnot.com using SiteCore CMS
• Scheduled display ads for homepage takeovers on TheKnot.com using DFP Doubleclick For Publishers
• Assisted graphic designers with editing graphics as needed using Adobe Photoshop
• Assisted SEO for American Bridal by reviewing and writing meta descriptions for each product
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